The birth of our product
The birth of our product
Original image by: inversions @ Deviant Art
Just last week, we launched our social game manangement system at Asia's leading web technology event, Echelon.
It's been quite a fun ride so far. We've got to talk to people with very polar views on social gaming. One group absolutely adore social games and the addiction that comes with it, another absolutely loathe it (especially the spam).
So why did we get into this space?
Scamville and Facebook Policies
Well, for one, the social game space is getting exciting! From Michael Arrington's famous 'Scamville' article, attacking dubious offers in the social games industry to the resulting shakeup at Facebook with their anti-developer changes (including removing application to user notifications - the bread and butter of virality for all Facebook games), this space is one to watch out for!
Read the latest Scamville update on Techcrunch
So the big question in social gaming is, "what's next?"
Why we do what we do
Being the opportunists that we are, we've planted our flag where we feel the multi-billion dollar industry is heading and building the game management system to fit best.
We firmly believe that this bridges the gap between what game developers need (new channels for game discovery + user engagement) and what social gamers want (to easily manage progress in games and to get updates that are relevant).
So the challenge now, if you're a social game developer, is how quickly do you generate or adapt new innovation to make your game stand out.
Innovation may seem a strange word in an industry that has been known to have very little ingenuity, but the social game space is still young, it is growing significantly and has an abundance of gold to be farmed.
Join us in our journey
Over the next few months, we'll be rolling out our product with more fanfare and will welcome more game developers to join us in our quest to drive innovation in the social game space.
We're happy to have you join us and enjoy the following:
- be first to use the product
- distribute your social game on our platform
- provide early feedback before our public launch
Contact us at marketing [at] ZelRealm.com.