Unlock the power of Social Media Marketing through Facebook Campaigns

Social network marketing is not just another buzz word. Using social networks to interact with your customers and potential customers is a viable way to increase branding, brand perception, loyalty and sales. One of the fastest growing and most used social network sites is facebook.com.

Create strong customer loyalty

Turn customers into your business evangelists

Convert onlookers into customers

We help our clients:

• Develop an overall integrated Facebook campaign strategy applicable to each individual client’s needs
• Develop Facebook Pages, Applications and Advertising Campaigns designed to increase awareness, group members and job applicants
• Provide strategic input on how to create and maintain successful Facebook pages
• Create targeted advertising campaigns in Facebook
• Communication of results, review of reports, and suggest campaign adjustments

Key Benefits: Leveraging Social Stories & Targeting Capabilities

Facebook advertising has the unique ability to show ads to users whose friends have recently engaged with your Facebook Page in their mini feeds and news feed. These social stories, such as friends becoming a fan of your Facebook Page, make your ad more interesting and more relevant to your target audience.

Furthermore, Facebook allows advertisers to reach the exact audience they want with targeted ads. The following are ways advertisers can target advertisements in Facebook:

• Age
• Gender
• Location (country, state/province and city levels)
• Interests
• Relationship Status
• Activities
• Networks (schools, companies)
• Schools
• And more…

So How Do Facebook Business Pages Work?

A Facebook Business Page enables users to interact with your business in many different ways and turn consumers into brand advocates. User actions from the Facebook Business Pages are virally distributed through news feeds and mini feeds. Because profiles are generally authentic and their connections with other users are real, the power of recommending, discovering, and/or adopting new brands through friends is amplified and thus maximizes the opportunity for viral distribution.

Users can engage with your Facebook Business Page by; adding themselves as a fan, writing on your wall, uploading photos and joining other fans or discussions. These actions generate social stories which are distributed to the user’s friend’s news feeds.

Sample Business Page

Find out who is on Facebook

Facebook FAQ

Q. What are the benefits of Facebook Marketing to my business?

A. Facebook makes use of “viral” marketing to promote your business. When a fan joins your Facebook page a story appears on their mini-feed announcing that they have become a fan of your business. All their friends will see this, and click on that story to view your page.

Unlike a personal Facebook profile page, Facebook pages are visible to everyone and new “fans” can join automatically without waiting for confirmation.

Q. Can I get contact information for all my fans?

A. No, but you can see certain demographic information on your Insights Page. To get more information about your fans, you can invite them to sign-up for your company mailing list, where you can solicit for more information.

Q. Can I send messages to my fans?

A. Yes, you can send updates to your fans that can include rich media attachments or links. Fans can choose not to receive updates from your Facebook page, so it’s important to monitor the frequency and relevance of updates.

Q. How do I control what people post on my Facebook Page’s Wall?

A. You can delete any posting on your wall, discussion board, or in the Reviews section if you deem it to be inappropriate. If you find that a particular user is constantly posting inappropriate content, you can permanently block them.

Q. If Facebook offers Facebook pages for free, why hire a marketing firm to help?

A. Our job is to help you get the most benefit out of your Facebook campaigning activities. Through our extensive knowledge on Facebook we ensure we deliver the most effective end-to-end Facebook marketing strategy covering all bases such as developing customized overall integrated Facebook campaign strategies, designing work on Facebook Pages and advertising campaigns, devise strategic templates to maintain successful Facebook pages, create targeted advertising campaigns in Facebook and communicate results, review reporting, and suggest campaign adjustments.

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